A group of volunteers who are enthusiastic about public welfare jointly established Hong Kong Kids Eye Care Fund Co., Ltd. (HKKEC) in February 2016, donating part of their annual proceeds to the fund for its daily operation and services. The work mainly concerns collaboration with kindergartens to provide voluntary eye examination services, and to educate and indoctrinate parents on the knowledge and importance of protecting their children's eyes from an early age.
Client:
Hong Kong Kids Eye Care Fund
Services:
Servicing as a PR partner and providing PR Marketing strategy and advices to the NGO Fund
Plus Points:
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KNEW representative served as advisory committee member in 2019-2021
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design and marketing advice on the branding, PR marketing and website etc.